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41 Exciting Topics For Your Design Blog

23 November 2016
Freelance Survival

41 Exciting Topics For Your Design Blog

As Freelance Graphic Designers, you probably know by now the importance a writing a design blog. The wealth of content makes you easier to find on search engines, clients will see you as an expert who genuinely wants to help their business, and it gives you something to brag about on social media. In fact, Small businesses that blog get 126% more lead growth than small businesses that do not blog. Basically, design blogs rule.

Finding the time to think up interesting articles to blog about is a different story. With deadlines to meet, networking events to attend and all the financial paperwork, blogging can unsurprisingly fall to the bottom of the priority list.

That’s where we’ve come to help.

Below we’ve compiled a list of design blog articles that will make you more desirable to clients, higher up the food chain on google and will gain you a larger following. 60% of clients feel more positive about business after reading custom content on its site [https://www.axonn.media/content-marketing/infographics/anatomy-of-content-marketing], and 78% believe that freelancer’s behind content are interested in building good relationships. Since building and sustaining relationships with potential and existing clients is always high on freelance graphic designer’s agenda, great articles on your blog is the ideal way to start.

David Airey was even recently named [link to famous designer blog] as one of our most influential graphic designers for demonstrating the importance of blogs for freelance designers. “Without my blog, I doubt you’ll know about my work” he told Design M.ag, “the Internet has opened so many doors, and it’s up to each one of us to tread our own path”. Blogging has become a necessary self-promotional tool for freelancer graphic designers, and in the competitive marketplace anything to make yourself stand out will help your business. When you’re arranging your time each month or week, include blogging in your allocated “self-promotion” time to help move it up your “to-do” list.

How often should I post?

As a rule of thumb, we recommend writing one post a week. After their mammoth review of business blogging data, HubSpot concluded that overall, companies that make a commitment to regularly publish quality content to their blogs tend to reap the biggest rewards in terms of website traffic and leads. [http://blog.hubspot.com/marketing/blogging-frequency-benchmarks#sm.000n23xzo13kucoh10y36v6v8bfae]. Also, the more fresh blogs you’re producing, the bigger pool of content you will have to push on social.

5 vital things to consider when writing your own design blog

1)      Who is your design blog aimed at?

Do you want to establish yourself in the design community and target fellow creatives, or try and entice in new clients? Both are important forms of self-promotion. Your blog can do both, and you can mix and match the ideas below as you go along. Depending on which content management system your website uses, you can even include navigation bars directing clients into one section, and designers into another.

2)      People love lists

For some evolutionary reason, we are massive fans of lists. Perhaps it’s because the structure is inviting, or that we can easily scan read the information we want. Formulating your posts into the “10 Best Ways” or “17 Amazing tips to” will instantly boost your posts ‘click-ability’. Consulting firm McKinsey & Co ran a recent study over the phenomenon of list blog posts, and believe using odd numbers in your design blog posts will make them all the more irresistible.

3)      Keep titles short and snappy

Write direct and clear titles to tell the reader exactly what they’re in for. CoSchedule recommend {http://coschedule.com/headline-analyzer] keeping your headlines to approximately 6 words and 55 characters long to be the most engaging. Titles that are targeted directly at the reader will also be more captivating, so fitting in the word “you” into your titles is another way to boost engagement.

4)      Include “How to….” Posts

Readers are interested mainly in content that is useful to them. They want to learn something new and improve either their business or design skills. The phrase “How to” has been steadily increasing in popularity on google searches, and readers are keen to find the answers they’re looking for. You want your blog post to be there after they press “enter”.

5)      Write Subheadings

Busy people want to find the information they’re looking for fast. “The trick is to organize information so your reader isn’t intimidated by the length” says [http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht#sm.000n23xzo13kucoh10y36v6v8bfae] HubSpot marketing expert Rachel Sprung, Breaking each of your posts down into clear subheadings that can easily be navigated is a sure fire way to hold readers to your blog.

Design Blog Titles That Attract Clients

These blog titles are a great starting point that offer genuinely useful advice to clients who are looking for a freelance designer. Tweak and adjust accordingly to suit what you are most comfortable writing about, and remember to draw on your personal experience. This is your chance to show off to potential clients the expertise you can bring to their company. If you can fit in any examples of your own work, do. Think of your blog as a reinforcement of your portfolio and take advantage of the ample annotation space it provides!

1. How to design a great landing page
2. How to keep your brand consistent across social media
3. What colour palette should you pick for your branding?
4. 10 Businesses who launched a successful rebrand
5. Why your business might need a rebrand
6. Vital elements of a user-friendly website
7. What design makes a successful Facebook post?
8. Why its time your business hired a freelance graphic designer
9. Is it time you redesigned your businesses website?
10. Small changes you can make to strengthen your brand.
11. 7 Steps to a successful client/ designer relationship
12. The 5 best ways to give honest feedback to your designer
13. How graphic designer’s start the logo design process
14. Why these 6 social media post creatives do so well
15. 10 Reasons you should hire a freelance graphic designer
16. How to choose the right design for your specific target audience
17. Why is design so important when building your brand?
18. How should you approach designing your businesses new app?

Design Blog Titles to Boost Awareness with Fellow Designers

The best way to approach design blog posts targeted towards other graphic designers is to think what information you would find useful. Have you just discovered a new trick on Photoshop? Have you learnt any valuable lessons as a freelancer that you wish someone had told you from the beginning? Consider what you would look for when seeking help from google.


19. How to handle difficult clients
20. A breakdown of my logo design process
21. 15 Steps to starting your own freelance graphic design business
22. How I designed my personal brand identity
23. The ultimate guide to new client relationships
24. 7 ways to make sure you always hit deadlines
25. 5 things never to forget in your design portfolio
26. How much should I charge for my graphic design work?
27. The best ways to find new clients
28. How to design a [your favourite thing to design] with illustrator
29. How to draft an invoice
30. The 23 best logo designs of [year]
31. How to begin to rebrand a new client
32. The 7 lessons I learnt in my first year of freelancing
33. 5 things I wish I knew at the beginning of my design career
34. How I took [client] and redesigned their identity
35. My top 13 favourite website designs this year
36. How to take the plunge from part-time to full time freelancing
37. How to use social media to find new clients
38. When to say “no” to clients
39. How to apply texture to your graphic design
40. The new Select & Make Photoshop tools: explained
41. My 9 favourite tricks in Photoshop

Once you’ve started writing blogs and feel more confident in your writing, don’t be afraid to guest post on more established blogs and publications. Although the content won’t be housed on your blog at the start, you will be getting your name out there to the design community and it will help your own following skyrocket.

Blogging is a slow and steady process, and it’s important to remember that you won’t be on the first page of google immediately. However, by consistently updating your website with diverse and fresh design blog posts regularly, you will soon see the traffic coming in.

Happy Blogging!


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