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What are Creative Stocks and How Can You Use Them?

22 October 2018
Artwork Tips and Tricks

What are Creative Stocks and How Can You Use Them?

Creating a beautiful design is only half the story when it comes to print; deciding which paper stock to print on is a crucial decision. Picking the right substrate means you have to think about, not only how your product is going to function, but also how it’s going to enhance or detract from your design.

Furthermore, there are certain artwork considerations you should be thinking about when it comes to certain stocks. To help you get everything perfect, we’ve created a handy guide to all our non-standard stocks for you!


Probably our most distinctive stock, Kraft is a brown, recycled stock. You may recognise it in its lighter weights as parcel wrap or as paper bags. At 280gsm, Kraft card is much firmer and is a popular stock for alternative business cards and greetings cards.

As you can see, Kraft is far from a standard white stock and, as such, it will affect your artwork’s colouring. It’s also worth noting that, due to the nature of how Kraft is formed, one side of the stock will be a slightly lighter shade than the other.

We find that highly contrastive designs work best with Kraft. Many people choose to create designs out of just black ink and that’s because it stands out so well against the brown. This approach brilliantly complements the old fashioned style of Kraft.

Colours work too, though, and they’re a great way to modernise the vintage-feeling stock. If you do want to use colour, we advise using strong, vibrant blocks of colour and to keep your palette minimal.

Woodstock Betulla Pulp

This stock is perfect for those wanting a natural look because you can actually see the small fibres and grains of wood pulp within the stock. Made of 80% recycled materials and 20% chlorine free fibres, Woodstock Betulla Pulp is a truly organic option.

The trick with Woodstock Betulla Pulp is to make it part of your design. This stock has a very unique look and if you cover it in a lot of ink, you lose what makes it special.

Instead, use that distinct look as the background to your artwork and simply add small, decorative pieces to complete your design. If you do want to use a large block of colour, consider making it a light colour with a low opacity so that the fibres of the stock still come through.

Mohawk Felt Cream

This is the most textured stock we offer. With a slightly creamy tone, this stock just oozes with indulgence; perfect for wedding stationery!

Being textured, there are a couple of things you should consider when creating your artwork. Much like Woodstock Betulla Pulp, too much ink coverage and you’ll lose the effectiveness of the stock. There is also the issue that the ink does not always fill the dimples in the page, leaving you with a mottled image.

To get around these issues, we recommend either keeping ink coverage low or using colours that are a mix of as many of the CMYK inks as possible. This way, the stock will have multiple layers of ink applied to it and will achieve a much more solid finish.

Tintoretto by Fedrigoni

Not quite as textured as Mohawk Felt Cream, Tintoretto is another of our textured, uncoated stocks. Tintoretto is a tactile stock for more than just being textured, though. This stock is felt-marked on both sides, giving it a soft-touch effect while still being an uncoated stock!

This stock is well named after the Italian Renaissance artist, Jacopo Tintoretto. Well named because Tintoretto stock very closely resembles the paper found in an artist’s sketchpad. In fact, designs based on sketched artwork or watercolour paintings look especially great on this stock because it makes them look like real art.

Conqueror Wove (Cream)

Amongst our stock choices we have two Conqueror Wove options; a standard white stock and a cream alternative. Our Conqueror Wove stocks may be simpler than our other creative stocks but they still have their uses. These stocks give clear images and are made with 25% cotton fibres for a lovely, soft finish.

While not as luxurious as other stocks, Conqueror Wove definitely still has a high end feel to it. These stocks would be a great choice for corporate prints that need to look professional and sharp, such as invites to a corporate event or luxury business cards.

Gold Dust

Finally, another very distinctive choice of ours is our Gold Dust stock. This knock-out stock adds some glam to any design. When creating your artwork for this stock, you should bear in mind the fact that it isn’t a white paper – it has a slight golden tone instead.
However, the glitter particles in this stock are what make it truly special. The added sparkle makes your print feel magical – perfect for invites to a child’s party, or anything to do with Christmas.

You can get samples of all our stock types in one of our free sample packs. These kits have been designed to be unbranded so you can pass them on to your own customers as well as take a look for yourself. Order yours here.


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