Geometry has been an undeniably popular design trend in recent years. From interior design and geometric wallpapers, to fashion and geometric fabrics – it’s a trend that has permeated every discipline of design.
We’re going to take a look at how geometric patterns, lines and shapes can be used within graphic design. Check out these imaginative examples and find inspiration for your next project.
1. Keep it Simple
We’ll start things off by seeing how effective the less-is-more approach can be. The patterns used to create these business cards are simple and neat. They help to create a retro feel to match the chosen typography and the letterpress printing technique.
2. Be Big and Bold
Alternatively, if you’re going for a stronger, more daring brand image, you could do something a little more complex with your geometry. This poster for the Busk music festival has cleverly created the impression that the different blocks and elements are overlapping each other rather than the flat look that geometry can often give.
3. Pair Bold Patterns with Bold Colours
Geometry, with all its straight lines and flat shapes, can create some very striking designs. Complement this with some daring colours and your design will definitely stand out from the crowd. Take this example of packaging design for Fully Loaded Teas, you certainly wouldn’t miss these on the shelf next to all the subdued, subtly designed boxes that tea is normally sold in.
4. Go For Monochrome
On the other hand, the clear cut patterns of geometry can also work very well in monochrome. This black and white branded café, Flock, uses geometry throughout their designs and create a very sophisticated image. Apparently, the different pattern blocks symbolise the idea of ‘coming together’ as the various blocks can be arranged in unlimited combinations.
5. Create Gradients
Combine two great trends by creating geometric gradients in your design. Gradients are promising to be a big design trend this year and when paired with geometry can produce very effective results. This template design shows how you can incorporate geometric gradients on business cards but you can imagine how this could be used to create a range of branded business stationery with the same theme.
6. Use Wire Frame Geometry
Moving on from colour and geometry, let’s look at what you can do with geometry stylistically. Wire frame geometry refers to designs that don’t use big blocks of colour but, instead, simply outline shapes as in the example above. As you can see, it creates a very delicate pattern that’s perfect for brands looking to come across as a little more refined and subtle.
7. Create Low-Poly Portraits
Low-poly was originally a technique used for 3D modelling but designers can now imitate that look in their 2D images. This method is especially popular in creating portraits, like the example above, of
people but it can also be used to depict animals or even scenery is you like. It’s a great way to represent recognisable people or objects while incorporating geometry into your design.
8. Play with Typography
Geometry doesn’t have to stay in the background, you can make a real feature out of it by creating a unique geometrical font. Amouria makes use of wire frame geometry to create their font. This works particularly well as their tagline is “Love is Fragile” and the wire frame style communicates that sense of fragility in the lettering.
9. Break Up Your Photography
One trend that is particularly popular within geometric designs is to use it to break up photography. Designs like the one above will take sections of the larger photograph and move them into new positions. Overlay that with some wire frame shapes and you’ve got some really interesting, abstract artwork.
10. Build a Grid
Geometry can be extremely helpful when it comes to creating structure for your designs. Design agency, Buffalo, make great use of this in their website with their grid of hexagons. We particularly enjoy how they have used negative space to mark out the separate blocks and that each hexagon contains a different piece of content.
11. Create an Illusion
As well as giving you structure, geometry can actually be particularly good at creating optical illusions. We can’t get over how clever this poster for the Lovecraft Exhibition is and, although it may mess with your eyes a little bit, it’s certainly effective. If you’ve got the time to experiment a bit, try coming up with a geometric illusion.
12. Accentuate Movement
Finally, we’d like to end on this example of how geometry can be used to highlight movement and the physical form. In these posters, a wire-frame design wraps around the dancers and emphasises every curve and point in their posture. This is yet another example of where the designer has really thought about the purpose of their design. After all, these posters are advertising the ballet which is a very physical spectacle and is complimented by this design choice.
As you can see, geometry can be used in all areas of graphic design. If you need more ideas for your next project, check out our inspiration blogs from business cards and poster design, to packaging and magazine design.