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Five Fundamental Ways to Use Foiling in Print

20 March 2020
Design Inspiration

Five Fundamental Ways to Use Foiling in Print

Foiled embellishments add an extra level of luxury to your design, no matter if it’s for a business card, invitations, or a booklet cover. This feeling of indulgence and sophistication is what makes it particularly popular in the wedding and business stationery industry. But foil can be an addition to any print item if you know how to use it.

Keep reading to discover the five key ways you can introduce foiling into your artwork…

1.    Foiled Text

Probably the simplest way to create a beautiful foiled design is just to convert your text from ink to foil. By doing this, you can get away without creating any more complex imagery, or worrying about how to balance foiled and non-foiled elements.

This invite design is a classic approach to wedding stationery. It embodies simple elegance but the added glint of gold or silver when your foil catches the light will still make it feel special.


2.    Foiled Illustrations

If converting your text feels a bit too simple, you can always take things up a level with foiled illustrations. This is the perfect way to bring in foiling if your design is quite text-heavy. Leave your body copy as normal and then let foiling add its magic to your imagery.

If you like contrast, go for a dark background colour to exaggerate the bright metallic flashes that foiling will give you. However, one of the great things about this finish is that it brings in a different texture as well as a different colour. This means you can still be subtle if you want, like in the example here, because foiled design elements will stand out no matter what.


3.    Line Art

If there’s one style of artwork has proved particularly popular with foiling, it’s line art. Using lines of a consistent weight allows you to keep your design fairly minimal while still having plenty of opportunity to bring in your foiling.

For many line-based designs, geometry is the obvious partner. Foil is a metallic finish so it sits nicely with straight lines and angles for that modern feel. On the other hand, the art deco style from the 1920s is another fantastic choice if you want to capture the sense of pure indulgence that the era implies.


4.    Selective Accents

What if you want to have some more complicated artwork though? What if your design is actually image-heavy with very little text? Not a problem. Foiling can create beautiful accents to help your illustrations grab attention.

Pick out a few choice elements and let them shine a little brighter with some foiling. You can play around with your foiling colours too like Sanna Annukka has in these greetings card designs.


5.    Negative Space

Finally, if messing about with little tidbits of foil isn’t your style – if you want to go all out – why not flip your design completely. Take the negative to positive by foiling the white space of your design instead.

This method can only really work if your design elements are very simple i.e. just text or line art. But look how well it comes out when you do go for it…


Feeling inspired to add the magic of foiling to your next design? Read our foiling artwork guide to find out what we need from you in order to bring your vision to life.


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