Over the last decade, social media has evolved to become a worldwide phenomenon. With Facebook alone boasting over 2.38 billion users, it really is an open door for businesses to reach out and spread brand awareness. It’s also a great tool to engage with customers and quickly answer any customer service queries.
However, in order to make the most of social media, you need to make sure you’ve got a strategy. Here are some tips from us, here at Route 1 Print, to help you succeed…
Choose your platform
Gone are the days when the only platforms were MSN and Myspace. Now, there’s a whole bunch to choose from. With each platform catering to different types of user, interests, and behaviour, you need to pick which is going to be best for you.
As a designer, you want a platform which is going to showcase your creations so Instagram should be your priority. However, make sure you’re also active on Facebook and Twitter because these platforms are the best when posting sharable content.
You also have sites such as Pinterest and Dribble which you could make yourself active on since they’re popular with creative audiences.
Nothing looks worse than an outdated social media page with minimal content. On the flip side though, you also don’t want to overwhelm your followers with non-stop posting. It’s important you find the right balance.
According to Social Report, how much you should post can vary on different platforms. They suggest you can be more active on Twitter and Pinterest, with 3 or more posts a day. Then, on Facebook and Instagram just once or twice a day will be enough.
Social media can be great for getting feedback from your customers. Unfortunately, it may not always be positive. If you do get any complaints via a social media platform, try and be prompt with your response. It doesn’t have to be instantaneous but the quicker the better. It’ll help to ease any situation and show that you care about your customers. Leaving negative comments for more than a couple of hours risks aggravating the customer further.
Analyse your accounts
Some of your content will work, some of it may not. It’s important you analyse you posts to see what your followers engage with the most so you can optimise your profile. Most of the major platforms, such as Facebook and Twitter, have their own analytics which will allow you to review and compare your performance.
We hope this strategy helps with out with all things social media. Remember it’s all about how you want to be perceived as a brand. Read our blog on developing your personal brand as a designer for more useful tips.