A couple of weeks ago, the worldwide Pentawards packaging design competition released the 2017 winners! As always, the winners contain several simply stunning designs for all kinds of products, from designers all over the world. We certainly don’t envy the judging panel’s job of ranking all these incredible designs, but we thought we’d celebrate a couple of our personal favourites from this year’s roundup.
We absolutely love this design! The designers behind it have managed to take a bland product and turn it into something much more exciting. In fact, the concept behind this design was to try and reduce the stigma in Japan around personal hygiene and buying things like toilet paper. Now, instead of being seen carrying toilet paper around, you’ll be carrying a bag of groceries (or a boom box, as one of the other designs suggests).
Another one our favourites, for very different reasons, is the design of these chocolate bars. It isn’t often that a brand will use completely different artwork for each product variation but it’s worth it when they do. You can see that care and thought has gone into this design, just like care and thought is put into the production of Candela chocolate. The personality of the brand is perfectly communicated.
No wonder this bottle design by Stranger & Stranger LTD won Best of Luxury: it simply exudes sophistication and indulgence in every feature. These bottle designers are experts at creating unique personalities for each product they design – we highly recommend you go and check out the rest of their portfolio. With this bottle of Italicus, you can see that the design is all about Italy, from the font to the Mediterranean blue tones.
The quirkiness of these enzyme drinks immediately caught our eye. Apparently, when consulting with the designers, the clients described their product as a “drinkable yoga”. Unsurprisingly that’s where the inspiration came for these playful characters’ poses which incorporate the flavours of each drink in the hair. The smooth, curved lines and the uncluttered design also give a sense of comfort and serenity.
These chocolate boxes aren’t just interesting because of their bright colours and cute illustrations. There’s a hidden element of fun: consumers can create crazy, mix-match characters by twisting the lid around. Turn an astronaut into an alien, a poodle into a beauty salon worker, or a lion into a safari hunter!
Here’s an inventive piece of packaging that considers the big picture, not just the individual product. When combined with other items in the brand, these containers can create great forests of dried fruit and nut stores! Appropriately, this brand is named Pchak, the Armenian word for tree hollow and the design brilliantly emphasises how natural the product is.
Who knew toilet roll design could be so exciting? Yes, that’s right, we’ve included two toilet roll packaging designs because just look at how funky these ‘totem rolls’ are. We enjoy this design for the same reason that we like the Pchak dried fruit and nut containers: it’s about more than what you can create with just one item. The different variations of this packaging could lead to a lot of fun as you try to create your perfect totem roll.
These minimalist boxes reflect the sleek and modern design of the pans packaged within them. The restaurant that commissioned these pans were looking for some new, simple-yet-sophisticated kitchenware - and that’s exactly what they got. The packaging communicates the nature of its contents as well as giving the consumer all the information they need to know about these pans at once.
Here’s another packaging design that has managed to inject some fun into what is normally a very plain and boring concept. The designers behind this believe that design is about fun and they attempt to bring fun to every aspect of day-to-day life, including the workplace!
How cute are these hair scrunchie holders? Not only does this design completely reinvent the very boring standard of scrunchie holders you see everywhere else, but it also has an important message. As you can see, written on the pig’s leotard, if this concept were ever taken to production, they would be made without any materials from animals. We like how the design shows animals having fun, as if animals would live life the way they wanted if humans didn’t keep using them.
Which was your favourite from the Pentaward finalists this year? If you’re looking for more great inspiration for a packaging design project, check out these 20 Incredible Creative Packaging Examples that we found.