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How to Sell Tent Cards

17 February 2020
Marketing & Selling Print

How to Sell Tent Cards

Get to know our latest product release; the humble tent card. No doubt you’ll have seen examples in restaurants, hotels and at weddings – even if you didn’t realise they were tent cards. Read on to find out exactly what tent cards consist of, what our design tips are, and crucially, how you can promote them to your clients.

What is a Tent Card?

We’ve categorised tent cards under Small Format POS items, along with table talkers and strut cards – all great for highlighting special offers. They’re lightweight, easy to assemble, and they draw attention without taking up too much room.

Tent cards are particularly popular in the hospitality and catering industry. You’ll find them at bars or on your restaurant table, letting you know what deals you can get in on. Or you’ll find them on reception counters and inside your hotel room, with important information about their check-out process.

We off tent cards to the following specifications…

-    A5 or A6
-    350gsm silk
-    Matt or Gloss laminations available
-    Delivered flat, creased and ready to assemble

How to Design Your Tent Card

Pick One Message and Stick with It

As with most promotional items, the key is to not overcomplicate things. You don’t have a lot of time to grab people’s attention and once you do, you don’t have a lot of time before you lose their attention again.

Designs with multiple messages are going to feel overwhelming and if there’s a lot of text, people won’t bother even getting into it. So, choose what you want to promote and focus on that.

Source: https://www.pinterest.co.uk/pin/452048881331666509/

Make 1 Title Page and 1 Details Page

If you really do have a lot of information that you need to convey, restrict it to one side of your tent card. Maybe there are a few combinations to the deal you need to promote? Maybe it’s an event schedule? Or maybe you’re promoting a competition and need to lay out all the rules?

Whatever you’re advertising, you can set a marked difference between each side of your tent card. One side will be your attention-grabber. Make this side big, simple and clear. The other side will be where people turn to for more details if they decide the first side was interesting enough.

Source: https://www.pinterest.co.uk/pin/561542647270080076/ 

Upselling and Cross-selling Tent Cards

Laminations - Our tent cards come with the option for matt or gloss laminations. Not only does a lamination add to the aesthetics of your work, is also protects your work. This might be especially appealing to clients in the bar and restaurant industry where spills are likely.

Posters – Help your client cover all bases by suggesting they pair up their tent card with a matching poster. Tent cards will draw the eye on any surface, posters will be positioned within people’s eye-line elsewhere. The two work together very well.

Industry Packs – The best way to maximise sales is to understand your client and to offer products relevant to their needs. Explore our How to sell Print blog series for an insight into which products clients from different industries are most interested in. Some of the industries we’ve covered include;

-    Restaurants, Cafés and Bars 
-    Sports & Social Clubs
-    Leisure and Tourism
-    Estate Agents


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