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How to Sell Print to Cafes, Pubs, and Restaurants in a Pandemic

01 June 2020
Marketing & Selling Print

How to Sell Print to Cafes, Pubs, and Restaurants in a Pandemic

As an area that derives most of its business from people’s need to socialise, the food industry has been hit hard in the coronavirus pandemic. However, on the 4th of July, this is all set to change as businesses are allowed to re-open thanks to newly relaxed social distancing measures. Print is going to play an essential role with your clients as the pressure is on to implement an abundance of new policies to help keep their customers and staff safe. Read on to learn more about helping clients in this sector…

Government Guidance for Food & Drink Providers

Infection via food is thought to be very low. Nevertheless, caterers should have stringent hygiene protocols in place, even without the coronavirus pandemic. Businesses that prepare food and drink should continue to follow the Food Standard Agency’s (FSA) guidance which covers whether or not staff are fit to work, regular and thorough cleaning schedules and the protective clothing that should be worn.

Any staff member presenting symptoms relating to COVID-19 should stay home. All other staff members should wash their hands regularly, for 20 seconds, and follow the WHO guidelines on thorough washing. The government also advises that venue management should discourage non-essential trips by staff within venues such as between the kitchen and front of house. No entry posters can be used to implement restricted access into areas to help contain staff eliminating cross-contamination. Implementing designated zones for front of house staff to collect food is advised and can be done with vinyl floor stickers. 

Both staff and customers should maintain a 1-metre-plus distance from others at all times. Measures that help facilitate this include limiting the number of people inside the building, regular floor markings, and regular signs for reminders. Business owners may also put up plexiglass barriers at service point to protect customers and staff. The government also states that your clients should also provide guidance on social distancing to their customers on social distancing via signage and other visual aids (this could be through print products like roller banners, posters and strut cards.)

Businesses offering a collection service should encourage orders to be made online or via the phone before coming to the premises. There should be a designated area for customers to wait in that allows for at least a 1-metre-plus distancing at all times or w social distance queue should be implemented. A great cost-effective way of doing this is with vinyl floor stickers.

Wipeable Materials 

With government guidelines stating that venues opening from the 4th of July should introduce and retain strident cleaning policies, clients will need to consider a wipeable print material choice. Surfaces and objects such as tables, card machines, chairs and menus must be decontaminated between uses. We recommend that any touchable print products that are going to be wiped regularly should be printed on either a waterproof PVC stock or have a gloss lamination.

PVC - Our PVC stock is available on select items in our wipeable range including A3 wipeable wall menus and desktop roller banners. As our PVC stock option is fully waterproof and tear-proof, this makes this stock option perfect for multiple wipes without compromising the products integrity. 

Gloss Lamination – As well as repelling fingerprints, dirt and dust, this lamination type is also water repellent. Our gloss lamination is available on our tent cards, table talkers and flyer which will be ideal for table top usage in pubs, restaurants and bars. 

Health & Hygiene

Regular and Thorough Handwashing – Team members who are handling food, or food packages, need to be extra vigilant about handwashing. Posters and signs should be up reminding customers and staff not only to wash their hands regularly but also on how to do so effectively. The WHO guidelines give clear instructions on proper hand washing and hand sanitising processes and should be visible at every wash station.

Do Not Visit if Symptomatic – Workplaces that prepare food need to make sure all staff and customers stay home if they, or a member of their household, is experiencing one of the key symptoms. Posters and window clings on entrances can act as a reminder and there should be signage detailing which symptoms to look out for.

Temperature Testing – As part of the need to closely monitor symptoms, employers in this sector might take up temperature testing. Pop-up exhibition stands are great at creating a clear designated space for this purpose but a roller banner works as a cheaper alternative. If space is tight, a tent card on an existing surface can also do the job.

Hand Sanitising – Government guidance state that your clients should be encouraging the use of hand sanitser and handwashing facilities as they enter the venue. Podiums can double as hand sanitising stations and are small enough to be placed in the entrance area.

Physical Barriers – With customers coming onto the premises, your clients might like to invest in some sneeze guards. These can be designed to match their brand image and positioned over a counter, between staff and customers. We also recommend our face visors which cannot be branded but provide a professional layer of protection.

Designated Zones – Where possible your client’s staff should be operating within zones to limit the possibility of cross-contamination. Sectioning seating plans and food pickup & drop-offs should be clearly marked out to appease the minds of customers and help keep staff safe. To mark our areas we recommend roller banners, foam signage and floor stickers as potential ways to show staff where they should be. 

Social Distancing

Queue Management – Customers waiting to make orders should be separated from customers waiting to collect orders. A foam PVC board hanging above the appropriate counter can make sure the message is seen clearly, even from a distance. Or your client might prefer floor stickers which can double up as a way to mark out 1-metre-plus distances within the queue. 

Changes to Entrances & Exits – Clients should consider all reasonable adjustments for customers who need them for example where they are going to hold queues, for how long and should take into account all access and exit requirements for customers. Signage can be used to prevent customers from blocking fire exits, managing wait times in queue positions and ensuring people don’t block walkways they may be queuing in.

Has Been Cleaned – We recommend incorporating products from our “has been cleaned” range into your cleaning procedures to appease customers minds that the table has been thoroughly cleaned and clients are taking their hygiene responsibilities seriously. We recommend tent cards that you can use to mark that the table has been cleaned. 

Moving to Online Orders

Direct Mail Pieces – You will no doubt have many clients who are new to the online business world. They will need to let people know about their new site and how to make orders. Flyers delivered in a door drop are a brilliant way to spread the word and a folded leaflet can act as a price list to help people make their decisions from home.

Display Marketing – To complement any direct marketing, putting a display in their shop window can attract passers-by and let them know where to find the business online. Your client could put up posters and window clings or, if there are posts in front of their property, they could make use of some eye-catching bollard covers.

Food Orders – Some clients may have invested in a mobile application in order keep their staff and customers as safe as possible. To promote the usage of table service apps strut cards, table talkers and tent cards can be used to raise general awareness and download instructions.

If your clients are looking for help with design as well as print, you can always use our free, editable artwork templates. Plus, for more advice on how the print needs of different industries are changing, don’t forget to download our free eBook, Print in a Pandemic



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