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How to Sell Print to Construction Firms, Factories & Warehouses in a Pandemic

29 May 2020
Marketing & Selling Print

How to Sell Print to Construction Firms, Factories & Warehouses in a Pandemic

If any industry appreciates the need for safe work environments and clear communication, it’s the construction industry. These days though, they’re facing a whole new health and safety consideration. Take a look at how the coronavirus pandemic is affecting clients in this industry and discover how you can help them…

Government Guidance for Work Sites

If people cannot carry out their work from home, as with many jobs in the construction and production sector, they can continue to travel in to work. Employers at construction sites, factories and warehouses must therefore make many operational changes in order to look after their team.

Increased hygiene routines and maintaining a 2m distance between individuals are the most important factors to take into account. The government suggests implementing the following measures to allow for proper distancing;
•    Staggering shifts and break times to ease congestion at entrances
•    Creating one-way systems
•    Separating teams and individuals into distinct work zones
•    Reducing job rotations and the sharing of equipment where possible
•    Minimising person-to-person contact when transferring goods

If a task requires people to be within 2m of each other, employers should ask themselves how necessary that task is and if anything can be done to mitigate the risks. This could include the use of screens and protective gear.

Health & Hygiene

WHO & NHS Guidance – A quick way to spread awareness on good hygiene habits is through the guidance given to us by the NHS and World Health Organisation (WHO). Official, free artwork can be found on our artwork page – ready for posters or signs which can be wiped down easily. We recommend you provide your clients with one for each bathroom and cleaning station.

Pop-Up Hygiene Stands – In order to increase cleaning habits across their sites, employers are creating temporary stands with hand sanitisers and cleaning equipment for staff to utilise. Pop-up exhibition stands are a great choice because they come with a podium to place any equipment on. For a cheaper alternative, we recommend a roller banner, or a simple yet professional strut card on and existing surface.

New Cleanliness Processes – Whether it’s an increase in the normal schedule or a new element mixed into the routine, there are likely to be some new cleaning rituals to follow. Regular signage can help staff remember the rules. Posters can help with this or your client could opt for a material that is easier to wipe down, such as Correx or Foam PVC.

Physical Barriers – As mentioned above, there are times when team members will not be able to stay 2m away from each other. For times like these, a face visor adds an extra level of protection. Employers may also like to put sneeze guards up between workstations which can be branded up to match their company image.

Social Distancing

2m Reminders – As much as possible, workers need to stay 2m away from each other. Regular signage can help staff remember this when they’re moving around the site. This could be in the form of posters, signs or even banners for a bigger impact.

One-Way Systems – An easy way to ensure team members don’t cross each other so often is to impose one-way routes through the workplace. Posters and signs can help direct people through but floor stickers are a particularly good choice for the factory floor. Our floor vinyls are coated to protect them from glare and to keep them slip resistant.

If your clients are looking for help with design as well as print, you can always use our free, editable artwork templates. Plus, for more advice on how the print needs of different industries are changing, don’t forget to download our free eBook, Print for a Pandemic.


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